#1 What are the features of the sites that will attrack Gen C?
On the website, I noticed that the company was more dedicated to the rerservations, special offers, different locations... And also show that they are linked to Facebook and twitter only.
On the mobile site, guests immediately arrive on the Sheraton app offer, the Starwood Preferred Guest, Sheraton shows that they can be joignable by Facebook, Twitter, YouTube and Instagram. Clearly, they present more links compared to the website.
#2 Brand's personality
The brand intent to be up to date, with clear and understandable website/mobile site to use, they target people aged above 20, families and business people.
#3 How does Sheraton satisfies the 4 Gen C's characteristics?
- Connection: Sheraton offers different ways of getting connected with the hotel (for reservation or information). Besides, the app is availbale on Apple store and Google Play.
- Community: by applying to the SPG you enter a VIP Sheraton community, or even by being a simple guest, you share your experience with your picture or videos.
- Creation: you are able to take creative picture or videos and share them on different social media.
- Curation: you are able to have a feedback of your posts coming from the hotel's staff or other guests.
#4 Responsive design or separate site?
The mobile site directly presents the app, however by clicking on "complete website", it shows the site as it appears on a computer. To me, it is a responsive design, since it is adaptated to mobiles.
#5 Should Sheraton do something better?
Sheraton should post videos at the moment the guest opens the page. It will be more interactive.
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