Instagram Hotel: 1888 Hotel Sydney
10,000 followers are needed for an Influencer to have a free complementary stay.
The 1888 Hotel Sydney uses Instagram to motivate people/guests to take as many fancy pictures as they want to promote their hotel. They push them to take picture of their expériences and share them. Besides, it is not compulsory to have 10,000 followers, just by taking one great instagram shot, a free night might be offered.
The content is owned by the hotel since the guest used #1888hotel and not the # of the guest.
http://www.1888hotel.com.au/#!our-story/c1udm
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