#Magisto - Session 4

Irlande Movie

http://www.magisto.com/video/K1NEJwcCHyFuXx5pYw

#Mocal VauxLeVicomte - Emaze - Session 4

Vaux Le Vicomte

 



http://app.emaze.com/1337252/vaux-le-vicomte#1

#Hilton mobile/Checkmate - Session 4

Hilton Hotels & Resorts

Mobile Guest Services for Independant Hotels

Group with Jessica & Nathalie

 

With the Hilton Hotels & Resorts Mobile Apps, you can:

• Search and book more than 4,000 hotels and resorts within the Hilton Worldwide portfolio
• Find hotels near your location using GPS functionality
• Make a reservations on the spot and always receive the Best Rate Guarantee
• View, modify, and cancel upcoming stays
• Customize your stay by pre-ordering hotel amenities using Request Upon Arrival service
• Browse hotel photos and features
• Access your past stays and receipts
• If you’re not a member, join Hilton HHonors and begin earning HHonors Points

 

  

Compared to CheckMate, we can also in the Hilton Hotels & Resorts App:

- book your breakfast

- book your parking

- make an early C/I

- customize your stay

 

 

 

#DudaMobile SofitelChicago - Session 4

http://mobile.dudamobile.com/site/sofitelchicago
http://www.sofitel.com/gb/hotel-2993-sofitel-chicago-water-tower/index.shtml

#SheartonSeattle EcoSystem - Session 3

SHERATON SEATTLE

http://www.starwoodhotels.com/sheraton/property/overview/index.html?language=fr_FR&propertyID=460

 

 

 



#KloutScore- Session 3

#Companies using Influence Marketing - Session 2

Influence Marketing definition:
Influence Marketing is lead by social scoring platforms. It consists in observing the reactions to new opinions that appear in new publications, blogs, social media in any specific category or on any particular topic.
http://www.business2community.com/

Brands using Influence Marketing:
Sephora
http://www.sephora.fr/

Zumba
http://www.zumba.com/fr-FR/

#HotelInstagram Hotel Sydney - Session 2

Instagram Hotel: 1888 Hotel Sydney

10,000 followers are needed for an Influencer to have a free complementary stay.

The 1888 Hotel Sydney uses Instagram to motivate people/guests to take as many fancy pictures as they want to promote their hotel. They push them to take picture of their expériences and share them. Besides, it is not compulsory to have 10,000 followers, just by taking one great instagram shot, a free night might be offered.

The content is owned by the hotel since the guest used #1888hotel and not the # of the guest.


http://www.1888hotel.com.au/#!our-story/c1udm

#Influence Marketing - Session 2

Influence Marketing

Definition: Influence Marketing is lead by social scoring platforms. It consists in observing the reactions to new opinions that appear in new publications, blogs, social media in any specific category or on any particular topic.

Characteristics:
- Activists: influencers get involved with their communities, political movements, charities and so on.
- Connected: influencers have large social networks.
- Impact: influencers are looked up to and are trusted by others.
- Active minds: influencers have multiple and diverse interests.
- Trendsetters: influencers tend to be early adopters in markets.

How do you know?
Influencers are naturally connected people who share information, comments about a specific activity, business or location. They belong to a social media community and have an impact on the market and of course the businesses. They are aware of the latest trends and are active memebers of the community.


Influence Marketing vs Traditional Marketing: Traditional Marketing incorporates many forms of advertising and marketing such as: print, broadcast, direct mail and telephone.

http://www.business2community.com/
http://blog.appinions.com/
http://www.marketing-school.com/

Influence Marketing

Traditional Marketing vs Influence Marketing

#GenC-Companies - Session 1

http://collex.io/c/gen-c-companies-1416419151/

#SheratonGenC - Session 1

For this assignment, I choose the Sheraton Hôtels&Resorts case.

#1 What are the features of the sites that will attrack Gen C?
On the website, I noticed that the company was more dedicated to the rerservations, special offers, different locations... And also show that they are linked to Facebook and twitter only.
On the mobile site, guests immediately arrive on the Sheraton app offer, the Starwood Preferred Guest, Sheraton shows that they can be joignable by Facebook, Twitter, YouTube and Instagram. Clearly, they present more links compared to the website.

#2 Brand's personality
The brand intent to be up to date, with clear and understandable website/mobile site to use, they target people aged above 20, families and business people.

#3 How does Sheraton satisfies the 4 Gen C's characteristics?
- Connection: Sheraton offers different ways of getting connected with the hotel (for reservation or information). Besides, the app is availbale on Apple store and Google Play.
- Community: by applying to the SPG you enter a VIP Sheraton community, or even by being a simple guest, you share your experience with your picture or videos.
- Creation: you are able to take creative picture or videos and share them on different social media.
- Curation: you are able to have a feedback of your posts coming from the hotel's staff or other guests.

#4 Responsive design or separate site?
The mobile site directly presents the app, however by clicking on "complete website", it shows the site as it appears on a computer. To me, it is a responsive design, since it is adaptated to mobiles.

#5 Should Sheraton do something better?
Sheraton should post videos at the moment the guest opens the page. It will be more interactive.

#Millennial - Session 1

 

#Generation C - Session 1

Generation C:
"It is how people embrace technology, from social networks to smarphones to intelligent appliances, that contributes to the digital lifestyle. It is considered as a social economy, a mobile economy and a connected economy."

#MyStrikingly - Final Presentation

http://www.strikingly.com/site113300-709-6128

#Glossi

http://glossi.com/laure/78117-social-hub-hotel?sb=laure